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What Is The KOLONY

An online research platform developed by strategic planners for creative thinkers.

KOLONY offers the core fundamentals of consumer research in a fun, efficient and versatile way.

KOLONY layers qualitative, quantitative, online and offline methodologies on one easy-to-use dashboard to build insights on insights without interruption.

KOLONY’s seamless design means you can move from insights to validated ideas in a handful of weeks versus months.

You can even white label this software and make it your own.

How You Can Use KOLONY

Homework

Get to know your respondents and build rapport before meeting them in-person with engaging online exercises

Purchase Path

Map the customer journey, logging all the “go”/”no-go” points along the way

Ethnography

Go deep with your respondents to paint a picture of who they are-
their needs, motivations, influencers, hopes, struggles, attitudes and behaviors

Brand Essence

Dig to the core of a brand and bring it to life using Kollage TM, image associations and projection

Ideation

Get creative and build new and disruptive ideas

Concept Optimization

Make good ideas great by pinpointing areas for improvement using image markup, collaboration and ranking

Advertising Testing

Explore strengths and weaknesses to surface the most game-changing ideas

Quant Validation

Scale your work, from strategic insights through idea testing

How KOLONY Is Different

Most Digital Research Platforms Are:

Linear/ Rational

1-Off

Word Heavy

Not Fun

Strategists Crave:

Lateral/ Emotional

Fun

No “Off” Button

Image Rich

KOLONY is built to be super projective, visual and emotional

Dynamic collaging studio   |   Image intense   |   Discussion Guide templates designed to go deeper   |  Fun to use for people aged 9 to 99

KOLONY's Activities

Open Ended

Concept Markup

Kollage™

Video

Mobile

Preloaded Discussion Guides & Templates

Online/offline Face-to-Face Scheduling

Quant Surveys & Reporting

Multiple Choice

Mad Libs

Project Masking

Forced Rank

Participant Grouping

Stimuli Rotation

Response Tagging

White-Labeling

Take a Look at KOLONY

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    Talk to the Founders

    Lee Polychron

    (917) 750-0257

    lee@kudzuresearch.com

    Meridith Jamin

    (917) 847-2694

    mer@kudzuresearch.com

    Diversity at Kudzu is about your unique perspective, your colleagues and the world we care for: all backgrounds, beliefs and the entire range of human experience coming together. You view the world from a unique perspective that gives you problem-solving ideas, solutions & strategies.

    Inclusion at Kudzu is about creating a deep sense of belonging. It’s about a culture where you are valued, your ideas are heard and you advance this culture for everyone.
    Diversity & Inclusion at Kudzu means – You Belong.

    Our Vision
    Be yourself, change the world.
    Our vision is for every person to use their unique experiences and backgrounds, together – to spark solutions that create a better world.

    Our Mission
    Make diversity and inclusion how we work every day.
    Our mission is to make diversity, equity & inclusion our way of doing business. We will advance our culture of belonging where open hearts and minds combine to unleash the potential of the brilliant mix of people at Kudzu.