An online research platform developed by strategic planners for creative thinkers.
What Is The KOLONY
KOLONY layers qualitative, quantitative, online and offline methodologies on one easy-to-use dashboard to build insights on insights without interruption.
KOLONY’s seamless design means you can move from insights to validated ideas in a handful of weeks versus months.
You can even white label this software and make it your own.
How You Can Use KOLONY
Homework
Get to know your respondents and build rapport before meeting them in-person with engaging online exercises
Purchase Path
Map the customer journey, logging all the “go”/”no-go” points along the way
Ethnography
Go deep with your respondents to paint a picture of who they are-
their needs, motivations, influencers, hopes, struggles, attitudes and behaviors
Brand Essence
Dig to the core of a brand and bring it to life using Kollage TM, image associations and projection
Ideation
Get creative and build new and disruptive ideas
Concept Optimization
Make good ideas great by pinpointing areas for improvement using image markup, collaboration and ranking
Advertising Testing
Explore strengths and weaknesses to surface the most game-changing ideas
Quant Validation
Scale your work, from strategic insights through idea testing
How KOLONY Is Different
Most Digital Research Platforms Are:
Linear/ Rational
1-Off
Word Heavy
Not Fun
Strategists Crave:
Lateral/ Emotional
Fun
No “Off” Button
Image Rich
KOLONY is built to be super projective, visual and emotional
Dynamic collaging studio | Image intense | Discussion Guide templates designed to go deeper | Fun to use for people aged 9 to 99